Look for opportunities to teach your customers how to help themselves. Here’s an example from Quickbooks online. I ask for help on online banking and it gives me a link. But it also tells me how to find it myself next time. (Remember: It needs to be polite and subtle, because you don’t want to […]
January 14, 2009
Every copy of Quickbooks has a button right in the main toolbar asking for Feedback. Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research? Wouldn't it be easier to just ask?
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