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Tag Archives: real estate

If you need more living space

Meritage Homes has just what you need:

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How to turn a negative into a positive

Trying to sell something that isn’t as good as the competition? Flip it around. Take your worst attribute or the thing you’re lacking — and make it the feature. You’ll stand out. And you’ll quickly discover that not every customer wants the same thing that everyone else is trying to sell.

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If you bribe people to post reviews, you get them. Bad ones.

Read this story from The Consumerist about a landlord who offered to bribe tenants to write good reviews. And look at the backlash. Landlord Offers $50 Off Rent To Tenants For Leaving Positive Ratings By Ben Popken Luke got an intriguing email from his landlord. It was an offer for $50 off his April rent […]

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How to become an email marketing genius: The Simmer

Great email is about the simmer sale. Not the hot sale — the simmer. Like a great stew that simmers forever until it’s perfect. It’s the best thing ever invented to keep a huge number of leads happy for a very long time, at very low cost, until they are ready to buy. I look […]

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There is always something you can do

Feeling down, stressed, broke, or hopeless?  Do something. If you’re under-worked right now, you have the freedom to start something amazing that will help you today, and help you kick butt when good times return. In this Seth Godin classic, he gives advice to real estate brokers, but it applies to everyone.  One simple newsletter […]

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