[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers know the biggest opportunities are in all the little, boring, everyday stuff. Right now, you’re missing a simple chance […]
June 28, 2012
January 4, 2012
Every single customer walks away with a receipt. Most look at it. Many save it. It’s a rare opportunity to tell them something. It’s your chance to get the last word. Here’s a great example from Trader Joe’s. What thought are you going to leave them with? Fine print from your lawyers … or a […]
May 1, 2011
Kevin, the owner of our UPS store, does a great job with the receipt when you ship something. Instead of just giving you the tracking number, you get coupons, offers, and reminders of other services. This is a fantastic place to promote, because you hold on to a tracking number for a long time.
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