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Tag Archives: recommendations

Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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Newsletter #830: The “How to Get Great Testimonials and Reviews” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’ve been following the blog this week, you know we’ve had a review and testimonial theme going on. Today’s […]

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How likely are you to recommend us to a friend?

That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s Net Promoter Score concept and his book The Ultimate Question. You should read the book and start using it immediately. Of course, I love it because it’s a word of mouth […]

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Free dinner or five-dollar water?

Let’s say you’ve got two hotels to chose from. One charges $5.50 for a bottle of water. The other gives you a free dinner. Which do you choose? More important — which do you tell all your friends about? Drury Hotels gives guests free dinner and free drinks every night. No strings attached. Even if […]

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