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Tag Archives: referrals

Your talkers can say it better with a gift

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell […]

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Be amazing to earn the amazing review

There are a lot of air-conditioning repair companies. They are all fighting for the same customers.  It’s a tough fight. Ad by ad, flyer by flyer, referral by referral. But this kind of action (consistently applied) is a knockout punch: What are you doing to guarantee that you are the must-call company?

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Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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No reviews = not good news

An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, which is […]

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3 common word of mouth mistakes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. When it comes to word of mouth marketing, there’s a lot of room for trial and error. It’s OK to experiment, to make mistakes, and to learn along the way. But there are a […]

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Should I pay for referrals?

Dear Andy: A client of mine wants to have a referral program with his clients and wants to compensate those that give him new clients. I’m looking at a few solutions but thought I’d run it by you. Any thoughts? – LH Hi LH – My advice is always NEVER to provide incentives for referrals, […]

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Learn to be a GREAT apologizer

Customers will love you and respect you for it. And they’ll stick with you. More important: When a friend asks them which company to do business with, the apology will earn you more word of mouth recommendations than everyday good service. Here’s a great example from GoDaddy, sent in by Jeff Arnold (thanks, Jeff!): Dear […]

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The simplest way to get referrals

My new dentist, Dr. Michael Barbe, sent me a really nice handwritten thank you note after my first visit. He also politely asked me to mention him to my friends. He sent another note and a $20 Starbucks card to my friend Jon who referred me. (Jon wasn’t expecting it.) Pretty easy. Very classy. And […]

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Why did someone put this on the fridge?

Here’s how you get really great at word of mouth marketing: Pay attention to those moments when someone is making a recommendation. Look for ways it could have been more effective. Example: Someone in my office put this Lowe’s coupon on the fridge. I immediately started asking myself about the motivation and process of that […]

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