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Tag Archives: refunds

The right way to own a mistake

Back in 2012, Jawbone was getting a lot of heat for their buggy and unreliable Up fitness device. So they did something really smart: They offered a complete, no-questions-asked, 100% refund — and you could keep the product. There’s no doubt that they saved a ton of customers — and their reputation. The lesson: By far […]

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Newsletter #906: The “Simple Things Make a Real Difference” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Little changes, tiny gestures, and slight modifications can deliver big results. Check out these inspiring examples to see how it can […]

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How to WOW your fans when things go wrong

I had tickets to see Galactic at Stubbs here in Austin. (If you don’t know either of them, you need to do some urgent research.) The opening act cancelled before the show. I had never heard of them – and actually had no idea that there was an opening act. But I got an email […]

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Give them a deal they didn’t even ask for

Surprise email I got from Amazon: Greetings from You saved $1.62 with’s Pre-order Price Guarantee! The price of the item(s) decreased after you ordered them, and we gave you the lowest price. The following title(s) decreased in price: Zero History Price on order date: $16.17 Price charged at shipping: $16.17 Lowest price before […]

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