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Tag Archives: remarkable

Newsletter #1041: The “Old Stuff, New Tricks” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The companies that continue to earn new fans and make headlines don’t just stop once they’re no longer new and shiny. […]

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You can make any company remarkable with great service

Headsets.com sells headsets. Not exactly exciting. But their customers love them — because of extraordinary, amazing service. When you call they spend as much time as necessary to make sure you get what you need. They know their product. They’re happy to send multiple models to try out. You get multiple follow-ups to make sure […]

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Remember: Your job is to be amazing

A classic from Hugh MacLeod, November 2004: The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster, and cheaper than you. You do not own the molecules. They are stardust. […]

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7 things you’re already doing that could be more remarkable

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways to reach customers, start by reviewing all […]

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$1999 headphones?

These $1999 Fostex TH-900s are the first thing I saw when I googled headphones. Who needs $1999 headphones? I don’t know, and it doesn’t matter — but it brought me to HeadRoom, a site that reviews high-end headphones. The next thing that happens, of course, is that I start exploring the site, learn about their passion […]

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How a company achieves excellence

You don’t become a great company through some overnight stroke of genius. You become a great company by building a team of people who sweat the small stuff. Excellence in the small stuff becomes excellence as a company over time. Example: I love whoever on my team labeled the water bottle caps for each speaker […]

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SLOBPROOF — the one and only

There are a zillion furniture makers offering stain-proof features. They all look and sound the same. But you’ll tell your friends about furniture that is Slobproof! Being good isn’t good enough anymore. Anyone can do that. If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, and […]

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Newsletter #819: The “Do It Differently” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right If it isn’t remarkable, it isn’t worth it. If you’re making something, make sure it’s wonderful, outrageous, purple, strange, smelly, […]

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Newsletter #817: The “Look at it Differently” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes a great idea, product, or marketing concept is right in front your eyes, but you’re just not seeing it. […]

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