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Tag Archives: reputation

Is your PR firm embarrassing you?

Every blogger and reporter is flooded with bad, irrelevant PR pitches. It’s embarrassing to your company, it doesn’t work, and it burns bridges with journalists that you depend on for future good press. David Segal in the NY Times breaks down how it happens — and how to fix it. (Full column here.) Swatting at a Swarm of […]

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