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Tag Archives: research

This is a good Facebook ad

One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? […]

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Word of mouth is the most trusted form of marketing

New research from the Nielsen Global Trust in Advertising Report, which surveyed 28,000 people in 56 countries: 92% trust "recommendations from people I know" 70% trust "consumer opinions posted online" Which beats the pants off editorial content, traditional advertising, and search ads. Important questions to ask yourself: Why aren’t we investing in word of mouth […]

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If your company pays for fake word of mouth, we can catch you

Paying for fake reviews and disguised blog post advertorials is wrong. It’s lying to people, plain and simple. If your company does it, you’re evil, untrustworthy, and stupid. Why risk your brand reputation and FTC prosecution for a back-alley marketing stunt? Good news: Researchers from the University of Victoria have designed and validated a detection […]

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Top 30 questions from social media marketers

MotiveQuest, a social intelligence company (and client), has compiled a list of the top 30 questions marketers ask of their social media research. Interestingly, the question that most social listening dashboards are designed to answer — “what are people saying about my brand?” — didn’t crack the top 50. The top concerns were comparing their […]

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15%

From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media […]

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Newsletter #815: The “Small Changes, Big Results” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tiny tweaks, little adjustments, and small ideas can lead to big things. Check out how a few smart marketers are […]

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This is a good Facebook ad

One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? […]

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#1 simple way to grow your email list and get free research

Just ask. The confirmation page of your shopping cart should have a newsletter sign-up form and a short survey. These people just gave you money. Of course they’ll want your newsletter. What better time to ask?

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Social media to seniors

From an email I received this week… Hi Andy Really enjoy your blog. I really feel that social networking to my demographic (older people) is a bit of a waste of time. Do you have any reference etc to prove or disprove the benefits of social networking to older people? Its my impression that most […]

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