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Tag Archives: restaurants

Newsletter #1050: The “Kids in Restaurants” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s been plenty of negative stories in the news lately about clashes between frustrated parents, frustrated customers, and frustrated restaurant owners […]

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Help your new customers fall in love with you

Mimi’s Cafe in Orland Park, IL gives 4 free muffins to every new customer. It thrills them, it makes them feel special, and it brings them back for another visit. Most importantly: It gives every new customer a reason to spread word of mouth. They will all be saying “Hey, I tried this new restaurant […]

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How to get really NEGATIVE feedback

If you don’t allow anonymous feedback, you’ll never get the feedback you need to hear. Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.” Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the […]

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Let them ask for help when and where they need it

Here’s a common problem: Something’s wrong at your business. It’s annoying customers. It would be easy to fix. And you have no clue. Most customers never complain. They’re too busy, it’s too awkward, or they just don’t care. Instead, they leave and never come back. You need to make it as easy as possible for […]

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Fixing it isn’t good enough

Our lunch order came with fries instead of the rice we ordered. Instead of taking it back and replacing it, the waiter let us keep the fries — and brought a side of rice too. They didn’t just fix it — they made it better. It really didn’t cost them anything, and it made the […]

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What replaces the matchbook?

Restaurants used to give away matches. Everyone grabbed one, even if they didn’t smoke. Those little things got passed around, saved in the big bowl in your house, and shared with friends. They started conversations about the restaurant for many years — they were long-term, inexpensive, and simple word of mouth tools. Your job: Make […]

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Give it away before you throw it away

There’s a restaurant in Chicago called Ann Sather. They are famous for their cinnamon buns, which are served as an appetizer with every meal. (Which is awesome — starting dinner with a 500-calorie dessert.) If you show up at the end of the day, they’ll give you boxes of the buns for free. Every one they […]

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Let them ask for help where and when they need it

Here’s a common problem: Something’s wrong at your business. It’s annoying customers. It would be easy to fix. And you have no clue. Most customers never complain. They’re too busy, it’s too awkward, or they just don’t care. Instead, they leave and never come back. You need to make it as easy as possible for […]

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It would have been so easy to add a bunch of new customers

This breakfast restaurant has a huge menu with a ton of options. But no veggie sausage — which pretty much knocks out any group of diners with at least one vegetarian. It would have been incredibly easy to add this one item and create an entirely new batch of customers. I’m not saying every business […]

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