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Tag Archives: retail

3 buzzworthy displays that don’t cost a thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Most brick-and-mortar businesses have in-store displays, and most are doing the standard marketing stuff with them (like decorating for the holidays). But as all word of mouth marketers know, doing what everyone […]

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Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

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Newsletter #936: The “Lessons from Black Milk” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Black Milk Clothing is known for their unique leggings and cult-like following of fans called Sharkies (and these girls are serious). […]

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Newsletter #915: The “Get Them to Try Something New” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Casual fans, customers stuck in a rut, and indecisive buyers all present opportunities to make raving fans. But sometimes it takes […]

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Black Friday is Bullcrap

Folks, why the hell are you participating in Black Friday? Consumers: You are being manipulated and taken advantage of. You don’t need this stress. Shop early or buy online. Don’t let businesses screw with you.   Businesses: Yes, fourth-quarter sales are important. But playing the Black Friday game just locks you into a fight for […]

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If you give me a return label, I’m more likely to order again

Do anything and everything you can to give your customer a reason to come back. Something like this pre-paid return label strongly emphasizes that this retailer is low-hassle, cares about customers, and isn’t going to waste your time. Best part — the label costs nothing if it’s not used. (But it sends a strong message.)

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Newsletter #863: The “5 Ways to Create a Great Shopping Experience” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When it comes to creating an amazing shopping experience, Austin’s Mellow Johnny’s bike shop thrills customers and creates an atmosphere where people […]

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Get the kids, get the parents

I love this simple tactic to welcome kids in the Central Market grocery store: Kids feel special Kids learn about eating right Kids are fed, so they’re better behaved It’s not free, so kids learn the value of money

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Newsletter #846: The “Make It More Inviting” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good things happen when you make your business more comfortable, more open, and more inviting for your customers. A few […]

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