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Tag Archives: retail

Real reviews from real people are better than any marketing copy you could ever write

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Newsletter #828: The “Support the Unofficial Voices” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If only the marketing and PR folks are allowed to reach out and help customers, you’re missing a big opportunity. […]

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What would happen if we left a bunch of chairs all over New York, free for the taking?

Furniture maker Blu Dot got widespread press coverage for a fantastic stunt that asked that question. They installed hidden GPS devices in 24 chairs. They put the chairs all over New York City. The GPS devices were activated when the chairs were moved. Here’s what happened: More from the Wall Street Journal: All told, Blu […]

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Newsletter #826: The “Invite Them In” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]

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Meet me (and my product) at the trade show

Moo.com makes amazing cool business cards. Creative types love them. It’s in Moo’s interest to get creative types to be handing them out at a massive creative shindig like the SXSW conference. People will see them and want their own. So Moo made a smart offer: Free shipping and pick up your order at SXSW. It’s […]

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Awesome greenness from Columbia Sportswear

Reduce, reuse, or recycle? Most businesses ignore the reuse option. Smart thinking (and right-on for this outdoorsy brand) from Columbia — a checkbox in the shopping cart that lets you request a used box. Save a ton of money, help the environment. (Most companies would reject this idea immediately as being unprofessional. But by asking […]

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“Chocolaty” = Someone’s lying to your kids

If someone describes food as “Chocolaty” instead of “Chocolate” — they’re intentionally trying to trick you. It’s not chocolate, it’s not food, and it’s a word invented to deceive. Take your business elsewhere.

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Newsletter #822: The “Make the Best of It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, […]

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A $335 shirt

J. Crew is selling a $335 shirt. Silly? Of course. But it’s fantastic word of mouth marketing. Even if they never sell one, it’s something to talk about. People will be forwarding links, telling their friends, posting it to Facebook, and writing posts like this one. Have you given your shoppers something worth talking about?

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