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Tag Archives: retailers

Happy Anniversary, Customer!

When’s the last time you reached out to do something sweet for your long-time loyal customers? Do you remember the people who support you year after year? Or is all your effort spent chasing new customers? Here’s a great example from Zappos: Happy Zappy 5-Year Anniversary! Hello Erika! Congratulations! It’s your 5-year anniversary as a Zappos.comcustomer, […]

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Turn visiting your business into a special occasion

You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip […]

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5 real-life examples of how to convert almost any situation into positive word of mouth

Here’s a guest post Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Simplicity Sofas is a furniture manufacturer who sells products direct to […]

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Here’s how to destroy a priceless marketing asset — your email list

You’re going to lose your friends if you keep bugging them. You work all year to get email subscribers. They’re incredibly valuable — fans who actually give you permission to send them stuff. It’s one of the rarest and most special kinds of marketing — because email is the only kind of advertising we ask […]

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The Boring Store

826CHI is a Chicago non-profit that teaches creative writing skills to kids and helps teachers inspire their students to write. One of their fantastic fundraising strategies: They turned their storefront school into The Boring Store: No Longer Supplying Anything of Utility. Everyone in the neighborhood knows who they are and what they do. People stop on the […]

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Are you rewarding the right behaviors?

Why are there express lanes for people who buy a small amount of stuff? We should have express lanes for people who buy a ton of stuff. How about this: If you fill your cart over the top, you get to use the SuperLane! The SuperLane will give you two cashiers, two baggers, and a fresh […]

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Sometimes you need to be outrageous

Customers tune out the same offers that you send time after time. Discounts, free shipping, holiday sales … blah. It gets increasingly hard to get any kind of response. And once readers tune you out, it’s almost impossible to re-engage them. Despair.com woke up their their readers with something surprising: They locked down their entire […]

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It’s like someone sat down and said, “How can we make sure nobody comes into this store ever again?”

I bought a telephone from an office supply superstore. The clerk looked me in the eye and said, “You need to buy the warranty, because you can’t return it after 14 days.” Then she slapped a giant, mean sticker on the box. Then she rubber-stamped the same message on my receipt. I completely understand and […]

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I can’t tell you about this

Seriously, I can’t. I was at the mall and some guy in a kiosk was selling special iPhone screen protectors that are supposedly better-feeling, better-working, and don’t fall off. With a lifetime guarantee. For $20. My regular screen protectors keep falling off or getting bubbles, so I decided to try it. It’s amazing! You should […]

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