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Tag Archives: retailers

Are your order slips doing all they could be?

Kevin, the owner of our UPS store, does a great job with the receipt when you ship something. Instead of just giving you the tracking number, you get coupons, offers, and reminders of other services. This is a fantastic place to promote, because you hold on to a tracking number for a long time.

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The kind of review that should go on your home page

Are your best reviews buried deep in your product pages? Stories like this one about Zappos should be highlighted up top. It tells more about the spirit and love for the the company than any marketing copy ever could. POSTED: 3/18/11 REVIEWER: Margie L from OVERALL: Rated:5 stars! My son who is now 21 manages […]

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In case of emergency

I bet this one wacky product drives a ton of referrals to Costco.com. Think about this: Can we add things to our catalog that aren’t big sellers, but are fantastic conversation starters?

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Let’s have a crayfish party!

IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store […]

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