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Tag Archives: returns

Newsletter #1016: The “4 Fun Lessons from Photojojo” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Photojojo, an online photography store, radiates fun. Everything they do, sell, and promote has some element of excitement, quirkiness, and happiness. […]

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Turning lemons into lemonade

I bought a product from Groupon and it was defective. They did a great job handling the return … and they gave me an additional $10 credit. That’s a fantastic strategy. Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so […]

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Can you turn a hassle into a benefit?

You could write some complex code to figure out the correct postage for product returns to provide exact reimbursement for customers. Or, you could do what Groupon does. I returned a small item, and they gave me a $10 credit to cover postage — and a little extra. Less work, fewer hassles, and I’ll be […]

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Newsletter #831: The “It Never Hurts to Ask” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers know that if you don’t ask, you might never know. A few opportunities for you to start asking […]

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Two simple mail-order ideas

I ordered a suit from Bluefly.com and got two surprises in the box: 1. A nice shopping bag. For a luxury site like this, they need to work to give you the luxury shopping experience. It was nice to get all the extras that you don't normally get by mail: The bag, the hanger, the […]

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