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Tag Archives: reviews

Newsletter #993: The “Customer Love” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the most underrated word of mouth tools is customer love. You work so hard to earn it, but what […]

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3 ways to let your fans rave about you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]

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3-Minute WOM Lesson: How to get great testimonials in 15 minutes

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do it: 1> Get them on camera 2> Get them on […]

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How to get 1,637 customer testimonials

Nothing on earth builds more credibility than real testimonials from real customers. That’s why you have to be impressed with the 1,637 testimonials posted on Headsets.com. When your customers love you, you should be showing it off. A few tips for getting great testimonials: 1. Ask. People need to know that you need and appreciate […]

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The wrong way to handle a bad review

I wanted to return a Christmas present that I bought from a third-party seller on Amazon. It was the usual bad story: They wouldn’t respond to my emails, then it took weeks to get a return authorization, then they wanted me to pay $25 postage for the return and a $28 restocking fee. So I […]

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Don’t wait for word of mouth

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats […]

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How to get really NEGATIVE feedback

If you don’t allow anonymous feedback, you’ll never get the feedback you need to hear. Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.” Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the […]

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No reviews = not good news

An interesting question sent in by a reader: Hi Andy: I have a medical clinic business and would love your comment about an issue. We have about 15 doctors working in our clinics. At the end of every day we send an automated email to all patients seen that day asking for feedback, which is […]

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You won’t get good word of mouth if you don’t ask for it

We don’t jump up and say, “Time to write a review!” We need to be asked, to be reminded, and to be thanked. But if you want a lot of good reviews, don’t hesitate to politely request them. Your fans won’t mind helping out. Here’s a good example from Dockers, sent by email two weeks […]

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