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Tag Archives: rewards programs

Make your special customers feel special

Don’t just tell your best customers that they’re special. Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better. Home Depot’s “pro customer parking” is a simple and smart way to show status. Airlines do […]

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Giving free travel to a frequent flyer is like giving a pie as the prize in an eating contest

Give your loyal customers something better: Let them show their pride. Help them brag about their status. Great example: This stainless steel luggage tag from United. It lets the macho world traveler show that they’re not just part of the herd. And they display United’s logo everywhere they go. How can you help your best […]

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Make your special customers feel special

Don’t just tell your best customers that they’re special. Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better. Home Depot’s “pro customer parking” is a simple and smart way to show status. Airlines […]

(1) Comments - Read & Join the Conversation
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