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Tag Archives: ROI

3-Minute WOM Lesson: 3 ways to measure your word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A fundamental component to any great word of mouth program is the ability to track it. And while there are some great vendors out there who offer sophisticated measurement systems, here are […]

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Being customer focused = ROI

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular […]

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Farmers Insurance Group’s case study: Journey to social media ROI

Join us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna. Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice […]

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How to measure word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is measurement expert David Rabjohns. He’s teaching our class on how […]

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How to create word of mouth on zero budget

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is word of mouth legend Saul Colt who will […]

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Dell’s video case study: How we measure ROI, presented by Adam Brown

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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The economics of great customer service

My friend Rishi Rawat sent me this great story of common-sense customer service. From: Rishi Rawat To: Andy Sernovitz Subject: My Keurig story Hi Andy, Just over a year ago we purchased a Keurig coffee machine.  It gave us superb service right up to the day when it unexpectedly died.  I dreaded calling customer support […]

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How to measure your word of mouth — live with Olivier Blanchard from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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Social media metrics:You’re missing the big ROI number

“… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric,” according to Forrester’s “Three Steps to Measuring Social Media Marketing” research. But that’s the one that matters. When someone forwards your content, you get your message in front of a new prospect. We call […]

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