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Tag Archives: Salagua-Azul

A name worth repeating

You need to give yourself a name or category that is memorable and repeatable.  People can't talk about you if they can't remember your name. People can't talk about you if you do the same thing as everyone else.  (That's branding/positioning lesson #1). Here's a classic from the Derek Sivers, sent in by Laura Roeder: […]

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