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Showing that you care about your customers is going to be down for 5 minutes tonight. Really, not a big deal to most customers. Most companies would have hoped nobody would notice. Salesforce gave us all a warning when we logged in. It’s how you handle the little things that show the quality of your customer service.

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Why did they unsubscribe from your email newsletter?

The answer to that question is the difference between a tiny list that shrivels away and a home run. Did you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get. Here’s an example from the amazing SmartBrief on Social […]

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