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Tag Archives: Salesforce

Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/Salesforce.com. It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

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Give away personal products to sell BtoB products

Providing free or cheap personal use is the best marketing for complex BtoB products. Eventbrite lets you use their high-end event registration tool for free for your personal events or parties. They make their money charging a commission for big events that sell tickets. Every big business event planner gets to fall in love with […]

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