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Tag Archives: Saturn

Newsletter #883: The “10 of the Greatest Word of Mouth Stories From My Book” Issue

Big news! My book is officially out in paperback this week. Everything is updated and improved, but it’s still the classic book that will help you master the art of word of mouth. To celebrate, we’re giving away the first chapter and, if you buy the book this week, we’ll send you our 16-page Word […]

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Why did we stop talking about Saturn?

Saturn was an amazing company: innovative, loved, and a plentiful source of effusive word of mouth. Passionate fans talked about the service, the people, the company, the love.  In my book, I marvel at the fact that 60,000 people drove to Spring Hill, TN to have a BBQ at the factory.  They created one of […]

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