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Tag Archives: Saul Colt

How to create word of mouth on zero budget

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is word of mouth legend Saul Colt who will […]

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How to create offline word of mouth — live with Saul Colt from Word of Mouth Supergenius

As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, […]

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How to get word of mouth for a conference, #2

Warning: The second installment in ““earn how to get people talking about you with just a t-shirt” may not be safe for work! There are half-naked men and giant Charlie Browns. Check out the first post and watch this video to see what it’s all about. It works! Read these great posts from our speakers. Notice […]

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How to create offline word of mouth — live with Zoocasa’s Saul Colt

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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Newsletter #753: The “Make It Weird” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} People love weird stuff. We remember weird things, we talk about weird things, and we forward weird things. […]

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4 tips for a good viral video that your boss will like too: 1 Bedroom, 400 Baths

A viral video is much more likely to succeed when it has a sense of humor — but it doesn't need to be stupid, wacky, or juvenile. You can still make an entertaining video, even for a more conservative company. I love this example from ZooCasa, by word of mouth master Saul Colt.  4 tips […]

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From the new edition of my book: Word of mouth case study — FreshBooks

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day last week. This case study focuses on FreshBooks and how they've now got great word of mouth as a result of trying lots of different little things. […]

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