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Tag Archives: scarcity

Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

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Newsletter #717: The “Make It Scarce” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Use scarcity to keep customers desperate for your products.    1> Get them up early   2> Keep them […]

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