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Being nice goes a long way

Something about social media makes people feel free to be total asses. They say rude, nasty things that they’d never say face to face. I want to second these positive vibes from Frank Eliason (click to read the full post): For those of us who have participated in social media for years, we have grown […]

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Ford’s video case study: “From Zero to 60: Ford’s Social Media Story”

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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Fans. You need fans. Not customers. Fans who love you.

When is the last time a customer sent a love letter to you?When is the last time you sent a love letter to a fan? Ford got it just right:

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