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Tag Archives: Sernovitz

A lifetime of love and support doesn’t have to end

Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s […]

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Executives should think like designers

The last few months at SocialMedia.org and WordofMouth.org have been amazing, but I need a break. While I’m on vacation this week, I’m sharing a few classic posts with you. This one is from November of 2009: Two big insights from Tim Brown, CEO of IDEO and author of Change by Design: How Design Thinking Transforms Organizations and Inspires […]

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Learn how to get people talking about your business, your idea, your art, or your cause

You can have amazing word of mouth. The Word of Mouth Marketing Book is a fun, practical, hands-on guide that will teach you how. The new, improved paperback and ebook editions came out this week. What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a […]

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Announcement: The Word of Mouth Marketing book is out in paperback and eBook today — get a free workbook when you order it

We’re excited to announce that the new edition of Word of Mouth Marketing: How Smart Companies Get People Talking is out today. Everything is updated and improved … but it’s still the classic book that will help you master the art of word of mouth. Bonus for you: If you buy the book from Amazon […]

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Newsletter: #845: The “Lessons from the Brooklyn Superhero Supply Co.” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The Brooklyn Superhero Supply Co. is a small store packed with amazing lessons for smart marketers. The premise alone is […]

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There’s no AND in BRAND #1

A brand is one idea that creates a clear vision of what you do in the customer’s mind. You can’t claim to do everything. We won’t believe you. You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or […]

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Guaranteed. Period.

Lands’ End has always said it, plain and simple: Guaranteed. Period. If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. No BS. Honest and clean. Get up right now and strip one line of jargon out of your business writing. […]

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Newsletter #796: The “Special Things for Special Customers” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Small gestures for special groups of customers can do amazing things. A few opportunities to do it: 1> Your menu […]

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Starbucks’ video case study: Powering Product Launches, presented by Alexandra Wheeler

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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