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Tag Archives: Seth Godin

Is viral marketing the same as word of mouth?

Seth Godin writes today that viral marketing is not the same as word of mouth. Paraphrasing: he says that word of mouth is a diminishing function that dies as it gets passed along (I assume he’s referring to offline WOM), and viral picks up steam as it travels. (Read the full post here.) I see […]

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Barnes and Noble: Get into the community

Imagine if every company had someone in every town whose only job is to make customers happy. That’s what Barnes and Noble does with their very cool “Community Relations Managers.”  Most stores have one.  Their job: Host local events, handle special requests, and basically do anything that helps bring books into the community.  I love […]

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