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Tag Archives: Sharpie

Newsletter #849: The “Feature Your Fans’ Content” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you start featuring the work of your fans, two things happen: 1) You get a ton of great content, and […]

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Newell Rubbermaid’s video case study: Social Media from a Multi-Brand Perspective

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Smelly markers

It only takes one thing to build a brand — just one great reason to talk. I bet you have fond memories of Mr. Sketch Scented Markers from childhood. How many other kinds of markers can you name? Mr. Sketch = Fun Sharpie = Permanent Expo = Dry Erase Big, simple ideas permanently position these […]

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Aha! #5: Social media strategy from Susan Wassel of Sharpie

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world […]

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Lego: The greatest business cards ever

Lego employees get these astonishingly cool business cards: Lego people that look just like them.  Alexander Kjerulf blogged about it, and I've never had more people forward a post to me.  Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.

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Showing is better than selling

Did you know you can get personalized Sharpies (more info)? How did Sharpie's Susan Wassel promote it?  She created souvenir pens with Barack Obama's signature, and gave them out at our BlogWell conference.  People were fighting to get one. (No one would have responded if she passed out flyers or other traditional marketing material.) Lesson: […]

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Look Who’s Coming to BlogWell

BlogWell is coming up fast, and look who is attending.  The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears […]

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BlogWell Chicago, Jan. 22: Blogging Success Stories from Home Depot, Mayo Clinic, H&R Block, Sharpie, US Coast Guard, Allstate, Walmart, and Procter & Gamble

On January 22, my company is hosting a major event in Chicago about corporate blogging and social media. It's called BlogWell and we're featuring eight global brands sharing case studies on how they participate in social media. BlogWell is the only conference where social media executives from large companies come together to share their case […]

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