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Tag Archives: shopping carts

Give a little extra, get a little extra

When a customer orders something, are you telling them about related products? It’s one of the most proven techniques to increase sales … and most of us forget to do it. It doesn’t need to be complicated. Just add one related product to your shopping cart or electronic receipt. Take a look at this simple […]

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The single most important item in your shopping cart

Someone just gave you money. They like you. It’s the perfect time to ask for permission to send future newsletters. Don’t let them leave without asking (they’ll be happy to hear from you). Don’t annoy them later by sending email promos without permission (they’ll stop buying).

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Offer a little extra, get a little extra

When a customer orders something, are you telling them about related products? It’s one of the most proven techniques to increase sales … and most of us forget to do it. It doesn’t need to be complicated. Just add one related product to your shopping cart or electronic receipt. Take a look at this simple […]

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The fastest way to get word of mouth from a new customer

Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.

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Did you leave something behind?

One of the most effective — and most forgotten — online sales tools is sending an email follow-up to people who left items in a website shopping cart. These simple emails, if timed properly and tastefully done, can push all those shoppers from the “considering” stage to the “buying” stage. Especially if you throw in […]

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Don’t distract your buyers

I’m 11 screens into trying to buy a laptop — and I get offered a video camera. Now I’m going to leave the order process to go research these cameras and see if it’s a good deal. They better hope I come back. Lesson: When you’re close to closing a sale, don’t do anything (no […]

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Let me try a demo — instantly

I just had a great experience with shopping cart software company Interspire. I’m not a customer, but I’m looking for shopping cart solutions. Within 30 seconds of hearing about them, I was using their live demo to experience the product. I get it, I like it, and I’ve already sent the demo link to my […]

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#1 simple way to grow your email list and get free research

Just ask. The confirmation page of your shopping cart should have a newsletter sign-up form and a short survey. These people just gave you money. Of course they’ll want your newsletter. What better time to ask?

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The tiny thing that makes all the difference to your customers

This Costco shopping cart has seats for 2 kids. That’s enough to get us to shop here instead of another store. What little extra something will make you the first choice?

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