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Tag Archives: simplicity

Newsletter: #977: The “Make It Seriously Easy” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We often suggest making stuff easier for your customers. People like simplicity and convenience. But you don’t have to do anything […]

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Did you lose the sale because the form was too complicated?

How often has this happened to you? I was interested in buying something (in this case, a gym membership). I went to the website to find out what it costs. I had to fill out a long form, with irrelevant questions (like my street address). And I was using my phone, so it was a […]

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Be all about one great thing

Do I need to tell you twice what these guys sell? Simplicity is the best marketing. Let people know what you do – clearly and completely. When you uncomplicate the message, you own an idea and you’re top of mind when someone needs a product like yours. Simplicity is the secret to referrals. Even better: […]

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Hmmm. That was much easier than expected.

I’m sure hundreds of design expert have worked on how to get a webcam to stick on top of a monitor. Clamps, tapes, glues, etc. Never quite worked, though. And then Logitech came up with this super-simple shape that just sits there. And never falls off. No adhesives or tools. We’ve been using them on […]

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Would anyone dress up as your product?

You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand?  Is it simple enough that a person could wear our product, and her friends would know it’s […]

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