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Tag Archives: site design

Steal?

We have a new method for creating websites: We sort of steal things. It’s hard to come up with a perfect vision for a new site on a blank screen. So we have the entire team surfing for inspiration. We look at hundreds of sites and see what we love. A little of this color […]

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How to know when your user interface is bad

If you have to tell people how to use it, then you’ve made it too complicated. Example:

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Did you lose the sale because the form was too complicated?

How often has this happened to you? I was interested in buying something (in this case, a gym membership). I went to the website to find out what it costs. I had to fill out a long form, with irrelevant questions (like my street address). And I was using my phone, so it was a […]

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This might be the best software in the world …

… but as long as their website is this bad, nobody is going to believe them. Design matters. It speaks to the quality of your brand and the quality of your company. Neglecting your brand design is like having a filthy restaurant. The food might be great, but nobody is going to dare try it. […]

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