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Tag Archives: small business marketing

Better is better than new.

Beef jerky might be the oldest form of prepared food. But that doesn’t mean that entrepreneurs can’t find a new way to make it special. The folks at ThinkJerky.com are doing delicious things with star chefs (sriracha honey!) — along with a lot of clever marketing. (They sent me some excellent samples – check out […]

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Everyone likes Pie — Word of Mouth for Small Business

Bill Kerschbaum shares a great example of the best kind of word of mouth marketing for small business — straightforward, inexpensive, and light-hearted: I’m a freelance technical writer, and some of my clients are engineers (naturally). So, for Pi Day (3/14 = 3.14) I’m hand delivering them a pie from a local bakery. Not only that, but […]

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Newsletter #811: The “Ideas from Tasty Food” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From cupcakes to carrots, there’s a lot you can learn from food (and from those who market it). A few […]

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