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Tag Archives: small business marketing

Better is better than new.

Beef jerky might be the oldest form of prepared food. But that doesn’t mean that entrepreneurs can’t find a new way to make it special. The folks at are doing delicious things with star chefs (sriracha honey!) — along with a lot of clever marketing. (They sent me some excellent samples – check out […]

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Everyone likes Pie — Word of Mouth for Small Business

Bill Kerschbaum shares a great example of the best kind of word of mouth marketing for small business — straightforward, inexpensive, and light-hearted: I’m a freelance technical writer, and some of my clients are engineers (naturally). So, for Pi Day (3/14 = 3.14) I’m hand delivering them a pie from a local bakery. Not only that, but […]

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Newsletter #811: The “Ideas from Tasty Food” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From cupcakes to carrots, there’s a lot you can learn from food (and from those who market it). A few […]

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Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

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