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Tag Archives: small business

Newsletter #1058: The “Lessons from Los Angeles Businesses” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Los Angeles is the second largest city in the US and the biggest city in California. It has the most area […]

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Newsletter #1027: The “Lessons from Empty Buildings” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every town has empty or abandoned buildings. Most of the time, they’re symbols of something that didn’t work — that a […]

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3 word of mouth marketing tips for startups

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right […]

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Everyone likes Pie — Word of Mouth for Small Business

Bill Kerschbaum shares a great example of the best kind of word of mouth marketing for small business — straightforward, inexpensive, and light-hearted: I’m a freelance technical writer, and some of my clients are engineers (naturally). So, for Pi Day (3/14 = 3.14) I’m hand delivering them a pie from a local bakery. Not only that, but […]

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The truth about small business and health care

I don’t know a single small business owner who wants to deal with the hassles, time, and expense of providing health coverage to its employees. Frankly, my team’s personal health issues should be private and none of my business. (But I do care about making sure they have health care.) I would ecstatically hand over […]

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Deluxe Corporation’s case study: How to create a social marketing contest to engage your fans

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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3 ways a small business can use Twitter

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you […]

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