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Tag Archives: Smartblog

How to get more word of mouth for your blog

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your […]

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Why now is the time to build your army of fans

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] With the economy still sputtering, now is the time to build your army of fans and start some momentum for when the things turn around. While everyone is focused on pulling back and […]

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3 tips to make your website more shareable

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your website. Without these things, you’re […]

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How to create engaging communities

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Creating “community” is a common buzzword in social media. Lots of brands are setting up Facebook groups, forums, and online communities — only to see them quickly grow stagnant. And yet, […]

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BrandSmart 2009: Brands@Work June 18, Chicago

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What you need before you worry about word of mouth

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] You can be amazing at word of mouth. It’s not a difficult science, nor does it require a deep understanding of marketing — but nonetheless, not every company or every marketer […]

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How to make your talkers feel fantastic

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Treat your talkers well — they’re literally the force behind your word mouth. Without them, the conversation stalls and nobody is talking about you. It doesn’t take much and it isn’t […]

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3 baby steps to get your company started in social media

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Social media can represent an overwhelming set of tools, websites, and communities for an organization that hasn’t yet gotten involved. Whether you’re trying to sell leadership on a plan to get […]

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How a focus on word of mouth changes your business

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] When a company focuses on earning the respect and recommendation of their customers, it fundamentally changes the way a business operates. You become obsessed with the individual customer experience, you learn […]

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