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Tag Archives: SmartBrief

Master Google+ and word of mouth marketing with Guy Kawasaki and me — live, April 16

Learn all about Google+ and word of mouth marketing in this one great call with Guy Kawasaki and me, hosted by SmartBrief. What you’ll learn: Guy Kawasaki on Google+: What it is, how to use it, why you should be using it, and why Google+ is to Facebook and Twitter what Mac is to Windows. Andy […]

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Why did they unsubscribe from your email newsletter?

The answer to that question is the difference between a tiny list that shrivels away and a home run. Did you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get. Here’s an example from the amazing SmartBrief on Social […]

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Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they […]

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Video: How to Create a Viral Marketing Success – Guy Kawasaki, Andy Sernovitz, National Geographic and more

I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 […]

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Why paying for love doesn’t work

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Paul McCartney was right: Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us. […]

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How to get more word of mouth for your blog

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your […]

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Why now is the time to build your army of fans

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] With the economy still sputtering, now is the time to build your army of fans and start some momentum for when the things turn around. While everyone is focused on pulling back and […]

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3 tips to make your website more shareable

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your website. Without these things, you’re […]

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How to create engaging communities

[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Creating “community” is a common buzzword in social media. Lots of brands are setting up Facebook groups, forums, and online communities — only to see them quickly grow stagnant. And yet, […]

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