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Tag Archives: Social Media Business Council

How Big Brands Employ Social Media Marketing

I recently did an interview with Michael Stelzner at Social Media Examiner about how big brands use social media and word of mouth marketing. A few excerpts: Word of Mouth vs. Social Media: Mike: Let’s go ahead and start with the first question.  What exactly is word of mouth marketing, and how, if at all, […]

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Job: Help big companies succeed with social media

We’re hiring for SocialMedia.org — our community for heads of social media at big companies. It’s an extraordinary group of people who believe that social media forever changes businesses for the better. Members include P&G, Microsoft, The Home Depot, Ford, and 125 other extraordinary brands. You should apply if you know social media (in a […]

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We’re opening up an Austin office

I’m excited to announce that my companies, GasPedal and the Social Media Business Council, will be opening up an Austin office and I’ll be moving down there this summer. Our Chicago office remains home base. All of our awesome people are still here. Kurt Vanderah is stepping into the role of General Manager for the […]

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How to create your word of mouth marketing plan — live with the SMBC’s Bob Pearson

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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8% of companies have fired someone for Facebook idiocy

When we’re in college, we can do whatever we want on Facebook. Then we get hired. Nobody explains how the rules are different or what’s acceptable and professional. The change in culture, plus the lack of information, is what causes trouble for the employee and employer. Here’s a great article with the details from Mashable […]

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Dell’s video case study: How we’re working to blend community and e-commerce

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get […]

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