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Tag Archives: social media campaigns

Where do great blog posts come from?

Read my last post about great customer service from Avis. It happened and I blogged it. Why? It’s a good story, I got a nice photo, and I needed a blog post that day. There’s a lesson here: You don’t need an expensive, over-produced blogger-outreach campaign to get talked about. These sort of things usually flop anyway, […]

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