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Tag Archives: social media case study

Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Dunkin’ Brands Social Media Manager Jessica Gioglio. You can check out her full presentation at SocialMedia.org’s Member Meeting in Boston here. “I […]

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Lewis Bertolucci on making Humana an Affordable Care Act resource in social media

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Humana’s Head of Social Media, Lewis Bertolucci, has been a SocialMedia.org member since 2012. He sat down with us to let us behind the scenes of their social strategy […]

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Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi […]

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Aaron Miller on hiring community managers for General Mills

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Aaron Miller, General Mills’ Social Media and Marketing Strategist. You can see his presentation from SocialMedia.org’s Member Meeting in Los Angeles here. […]

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Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

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Tyson Foods’ video case study: Social Media Engagement for Cause Branding and Community Building, presented by Ed Nicholson

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations […]

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Walmart’s video case study: Engaging massive audiences online

Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get […]

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