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Tag Archives: social media guidelines

Abby Klanecky on getting Dow Chemical’s scientists online

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Abby Klanecky, Dow Chemical’s Director of Digital and Social Media. You can see her presentation on this topic from SocialMedia.org’s 2012 Member […]

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Clearing up the myths of FTC social media regulations in Ad Age and NPR

(Read this, this, and this for background on the FTC social media issue.) Here’s a column I wrote in Ad Age called Why the FTC’s Social Media Guidelines Are Great News for Marketers (Dan Gillmor’s debates the other side): The FTC gave advertisers three gifts this week: Clear rules on how to work in social […]

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