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Tag Archives: social media monitoring

The Coca-Cola Company’s case study: How to monitor social media on a global scale

BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external […]

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Top 30 questions from social media marketers

MotiveQuest, a social intelligence company (and client), has compiled a list of the top 30 questions marketers ask of their social media research. Interestingly, the question that most social listening dashboards are designed to answer — “what are people saying about my brand?” — didn’t crack the top 50. The top concerns were comparing their […]

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Newsletter #823: The “Great Conversations” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Starting and finding great conversations that lead to amazing word of mouth is easier than you think. A few ideas […]

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Monitoring social media: Humans are still useful

We recently had a good reminder that social media monitoring still requires the human touch. A quick search on our company name, GasPedal, used to give us all we needed to know. Until Toyota’s gas pedal problem. Now there’s 99x the volume, and none of it is about us. (Although, after 11 years, people finally […]

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