John Moore created this fantastic visual interpretation of my quick tips for creating a social media policy. My advice is that a social media policy isn’t that hard. Most of what you shouldn’t do in social media is something you shouldn’t do anyway. So just add “including social media” to your existing policies. Example: Existing […]
October 7, 2009
Marketers are dumping cash and gifts on bloggers. Bloggers have been hoovering up freebies. And everyone has complained about the idea of FTC regulation. The truth: False advertising and fake endorsements have always been illegal. Just because it’s social media doesn’t mean you get a free pass. Now that the FTC has clarified the rules […]
What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Media Marketers?
October 5, 2009
Yesterday the FTC issued its “Guides Concerning the Use of Endorsements and Testimonials in Advertising“. This is the new regulation that covers social media and word of mouth marketing. As you know, I have been a leading advocate for ethics in word of mouth. After a detailed read of the document, I can say: I’m […]
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