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Tag Archives: social media

Ike Pigott, Communications Strategist for Alabama Power at Southern Company

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This member profile comes from Ike Pigott, Communications Strategist for Alabama Power Company, a division of Southern Company. We’re thrilled to have had him as a member of SocialMedia.org […]

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Laura Kolodjeski on how Sanofi US created a patient-centered blog in a highly regulated industry

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features a case study by Director of Patient Insights, Laura Kolodjeski at our Member Meeting in Boston where she shared insights from Sanofi US’ content hub created […]

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Devon Eyer on how Johnson & Johnson builds relationships with influencers

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features tips and advice from Devon Eyer’s presentation at our Brands-Only Summit. As Johnson & Johnson’s Director of Corporate Communications, Devon has been a member of SocialMedia.org […]

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Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

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Newsletter #1015: The “Turn It Around” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do […]

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Aaron Miller on hiring community managers for General Mills

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Aaron Miller, General Mills’ Social Media and Marketing Strategist. You can see his presentation from SocialMedia.org’s Member Meeting in Los Angeles here. […]

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Turn “whoops” into a word of mouth opportunity

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Jura is a small island off the West coast of Scotland, which many people had never heard of until it went missing — missing from Google Maps, that is. Google had somehow […]

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We’re hiring Council Managers in Austin and Chicago

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago for one of our most important roles: Council Manager. This is an intensely interesting job: Council Managers deliver our flagship product — an amazing community experience with deep […]

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Lies about Native Advertising

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not knowing that they are ads.  […]

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