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Tag Archives: SocialMedia.org

Kate Alini on BMW’s super-fan surprise and delight social media campaign

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re […]

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Ed Nicholson, Director of Social Media at Tyson Foods

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we sat down with Ed Nicholson, Tyson Foods’ Director of Social Media and Community Relations. Ed is one of the pioneers of social media […]

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It’s the empty space that’s useful

Lao Tzu said: Thirty spokes share the wheel’s hub; It is the center hole that makes it useful. Shape clay into a vessel; It is the space within that makes it useful. Cut doors and windows for a room; It is the holes which make it useful. Therefore benefit comes from what is there; Usefulness […]

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I’m proud of you guys

Thank you to the amazing team that I work with at SocialMedia.org and WordofMouth.org. You’re fantastic. I love working with you, I love the energy, and I love the amazing things we do together. This week’s awesomeness — the team called everyone one of our customers (1000+ phone calls) just to say “Happy Thanksgiving.” No […]

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We’re hiring: Join the SocialMedia.org Community Team

Work with social media leaders at the world’s greatest brands. What we do: At SocialMedia.org, we help the heads of social media at big companies be great at what they do. Our members are the largest brands in the world, and you’ll work with their social media teams every day. We run a community just […]

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Tell a friend: SocialMedia.org and WordofMouth.org are hiring

Do you love word of mouth and social media? Do you want to work with amazing marketers from some of the greatest companies on earth? Do you want to do it all in a great workplace that’s free of politics and whiners? If so, check out our list of openings. If you see something that […]

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Your brand is the cannon, not the ball

Hugh MacLeod drew this insightful image for our SocialMedia.org members. It’s a reminder that your brand isn’t this week’s ad, concept, or social media campaign. You can fire off little cannonballs all day long — but they aren’t what’s important. Your brand is the platform. It’s your ability to send out messages to lots of […]

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We’re an Austin Business Journal Fast 50 Company

SocialMedia.org was just named an Austin Business Journal Fast 50 company. It’s exciting to be recognized as a leader in this dynamic, entrepreneurial community. Thank you to our generous members for all your support, and thanks to the amazing GasPedal team for creating a great place to work.

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How to create your social media policy

Creating a social media policy isn’t an optional part of your program, it should be the first step. And thanks to a lot of hard work and collaboration from the members of SocialMedia.org (of which I’m the CEO), this process is a lot easier. Today we’re thrilled to announce we’re releasing a completely updated edition […]

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