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Tag Archives: Southwest Airlines

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

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Newsletter #883: The “10 of the Greatest Word of Mouth Stories From My Book” Issue

Big news! My book is officially out in paperback this week. Everything is updated and improved, but it’s still the classic book that will help you master the art of word of mouth. To celebrate, we’re giving away the first chapter and, if you buy the book this week, we’ll send you our 16-page Word […]

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Would your employees send you a love letter on the way out the door?

A classic from Southwest Airlines’ Paula Berg who is leaving the beloved airline after 10 years: 68 REASONS WHY I’VE LOVED WORKING AT SOUTHWEST AIRLINES This puddle. The response you receive when you tell someone that you work for Southwest Airlines. Free flights. The People – There are times when I pass folks in the […]

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