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Tag Archives: Southwest

Say it loud and say it first

Southwest, Delta, and United announced they wouldn’t allow cell phone calls on their planes. They are getting a ton of great press. American Airlines is still thinking about it. We haven’t heard from the other airlines. They are either getting no press or negative press. And customers are left wondering if they are considering this […]

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Bad situations are great opportunities to earn word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t […]

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The ingredients of a buzzworthy company

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]

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Newsletter #938: The “Anticipate It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Customer service isn’t just about fixing problems after they happen — it’s also about proactively making sure your customers are happy. […]

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Newsletter #935: The “Don’t Waste An Opportunity” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Opportunities to get people to talk about you don’t have to come with Super Bowls, massive conferences, or lucky breaks. Sometimes, […]

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You can’t win over a consumer by misleading a consumer

“You can’t win over a consumer by misleading a consumer,” she said. “You’re going to lose by negative word of mouth.” — The truth, from NYU marketing professor Vicki Morwitz in the NY Times. “People who feel duped are more angry and less likely to return to the offending company.” Travel companies charged $1.85 BILLION in surprise fees last […]

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Making your competitor’s customers jealous

I don’t know what these comfy chairs with power outlets cost Southwest Airlines. But… I’m not the only guy sitting on the floor by the power outlet at a different gate who is wondering if I made the wrong airline choice. Lesson: What can you do to put your fantastic-ness up in the face of […]

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Newsletter #775: The “First Impressions” Issue

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You work so hard to get your customers in the door for the first time. A great first […]

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Newsletter #742: The “Save Their Time” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} If you can save your customers’ time, and their hectic schedule, you can be a hero — the type of hero […]

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