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Tag Archives: Sprinklr

How to make an offline, physical item go viral

Word of mouth isn’t just an online thing — it just takes a little extra smarts to turn a physical item into a sharable idea. Here’s a great example: My friend Jeremy Epstein sent me a t-shirt as a thank you gift from his company Sprinklr. The shirt was produced by CustomInk. CustomInk did three […]

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Pull up a chair around the fire

The purpose of a trade show booth or tabletop is to get prospective customers to come in an talk to you. You want to have a conversation. But most exhibits do a lot to block that conversation: big TV screens, laptops between the exhibitor and the prospects, or having conversations standing in front of the […]

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