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Tag Archives: Starbucks

Newsletter #1031: The “Something for Someone” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making something for someone is the opposite of appealing to the masses. It’s about making something much more personal, meaningful, and […]

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It turns out that when we build our businesses around a single shot at getting someone’s attention for a short term gain today…

…  we’re wasting an opportunity to build a business that endures. That headline is from an insightful post by Bernadette Jiwa. She continues: Headlines designed to bring as many strangers to your blog as possible this week, might not make for a community of evangelists in the long run.There’s something that’s harder to cultivate than attention. […]

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“Your opinion counts…” — Really!

One of the best ways to show you value customer input is by publicly declaring, in great detail, how their ideas make a difference. Dell IdeaStorm details 526+ ideas implemented: My Startbucks Idea shows “Ideas in Action”: You don’t need a fancy site like these. Just put up a “Thanks for this idea” page and […]

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Newsletter #879: The “Easy Access” Issue

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. It’s simple: When you make your business […]

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Newsletter #861: The “Bring Them Back” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every business wants a steady stream of traffic, but that means every customer is overloaded with offers, incentives, and pitches to […]

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Newsletter #817: The “Look at it Differently” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes a great idea, product, or marketing concept is right in front your eyes, but you’re just not seeing it. […]

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Starbucks’ video case study: Powering Product Launches, presented by Alexandra Wheeler

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #783: The “Honesty is the Best Policy” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Our moms were right: Honesty is the best policy. It’s true on the playground and it’s true (and profitable) in […]

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Starbucks’ video case study: Building Meaningful Customer Engagement

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Rogers Communications, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal […]

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