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Tag Archives: statistics

Newsletter: #970: The “Anniversaries” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your anniversary is a big deal and you should be proud. But there are better ways to celebrate it than having […]

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99.9% reliable isn’t very good

99.9% uptime means your service or website can go down once every 1,000 minutes. That’s every 16.67 hours — more than once per day. 99.99% is a failure every 167 hours — once a week. The real lesson: Don’t be fooled by statistics. Seemingly good numbers may be be hiding trouble.

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Being customer focused = ROI

Here’s a guest post Drew McLellan, CEO and Top Dog at McLellan Marketing Group wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular […]

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I’d be embarrassed to work here

Check out this ad for a bank bragging about “90% customer satisfaction.” How is having 10% of your customers unhappy something to be proud of?

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Newsletter #795: The “Show Them the Numbers” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Numbers can be a smart marketer’s best friend. They’re a great way to better tell the story, to show big […]

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