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Tag Archives: strategy

Hi! I’m back.

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I […]

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Newsletter #941: The “Keep It Simple” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With all of the buzz around digital media, social, and viral marketing, it’s easy to get caught up in over-complicated ways […]

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Texas Instruments’ video case study: Spinning a Social Web, presented by Aimee Kalnoskas

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Why?

I want to invite you to my company LinkedIn group. We need a Facebook page. Time for us to get on Twitter. Why? You better have a damn good answer to “why?” or you’re wasting your time. Even if you do it, you’ll do it wrong. (This isn’t a comment on social media’s effectiveness. I’m […]

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