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Tag Archives: stunt

Newsletter #961: The “Lessons from a Dictionary” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] These days it’s hard for print dictionaries to get attention. For Australia’s National Dictionary, Macquarie, staying relevant meant making up a […]

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Newsletter #924: The “Lessons from Help Remedies” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help Remedies spends almost nothing on traditional advertising. Instead, they rely on word of mouth from their no-nonsense message, their weird […]

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Mattel's case study: How we engaged fans of all ages for Hot Wheels' record-breaking stunt

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Mattel’s case study: How we engaged fans of all ages for Hot Wheels’ record-breaking stunt

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

Comments Off on Mattel’s case study: How we engaged fans of all ages for Hot Wheels’ record-breaking stunt - Read & Join the Conversation